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December 5, 2014
By: TOM BRANNA
Editor
Colgate Optic White teamed up with the CMA Awards and singer and actress Lucy Hale to bring fans behind-the-scenes excitement from The 48th Annual CMA Awards which was held on Nov. 5. As part of the partnership, Colgate Optic White co-hosted an exclusive live Twitter chat with Hale. The collaboration marked the first time Optic White was “right on the red carpet,” according Philip Durocher, VP and general manager at Colgate-Palmolive....
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